*Business is like activism. It is a way of saying what kind of world you want to live in. Protest is not enough. You need a vision to be successful.*
— “Anita Roddick”:http://www.nytimes.com/aponline/us/AP-Deaths.html?_r=1&oref=slogin, founder of The Body Shop.
*Founders’ Lesson #19:* Is your business-mission an expression of ‘the world’ you want to live in? If not, find your real vision, and found a company around that, instead.