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After Being Merged With Spike TV's Site, MTV To Remove iFilm Brand Next Year

While Staci wrote last month that was all but dead, now the obit is being written for the $49 million Viacom (NYSE: VIA) acquisition acquisition. As Ad Age reports, as of early next year, MTV Networks will drop the nine-year old site’s brand. MTVN combined iFilm with, the online counterpart of the male-oriented entertainment cable channel, back in March. The site was billed as “Spike powered by iFilm,” though there was very little left of the iFilm identity. The merged site, which had been in beta since March and initially slated for a fuller launch this fall, will now just be known as The revised site will continue to carry content from Spike TV, Comedy Central, GameTrailers and MTV. Still. Jon Slussser, SVP of Spike Digital Media Entertainment Group, said the site is intended to be viewed as having a singular identity related to its cable namesake, rather than as a general platform for online video.