Blog Post

WPP Buys LA Interactive Agency Schematic; Latest Digital Acquisition

From paidContent:UK: WPP’s (LON:WPP) digital odyssey continues; the advertising services group is buying Los Angeles-based Schematic for an undisclosed amount, reports The Guardian (via release). Led by Trevor Kaufman, Schematic has an impressive list of big-name clients across a range of digital media and also has offices in Boston, New York, Atlanta and San Jose, employing 255. It developed CNN’s Pipeline video player and the new-look, which the British broadcaster unveiled this summer with on-demand TV catch-up video and live streaming of its four TV channels. Schematic pulled in annual revenue of $29.6 million by this March.

WPP has of late acquired MySpace China investor China Broadband Capital Partners, Pennsylvania-based digital agency Refinery and, in the biggest deal, bought ad network 24/7 RealMedia for $649 million. It’s also an investor in VideoEgg. Sir Martin Sorrell’s company posted 10 percent better digital revenues for the first half in August; the CEO has this year stated his desire to see that 25 percent of WPP revenue comes from digital within five years.

Update: Schematic will sit within WPP Digital and will work primarily with its media investment management arm GroupM, according to the release

2 Responses to “WPP Buys LA Interactive Agency Schematic; Latest Digital Acquisition”

  1. LCD Digital Advertising Displays More Affordable
    Small businesses are recognizing the importance of communication with customers to improve product awareness and increase turnover
    Sun Group has responded to market demand for affordable high quality Digital Advertising Display SUN-SG8 8Inch, 10.4Inch, 15Inch, 17Inch and 19Inch. The company has recently announced their new line of Digital Advertising Display and Digital Multimedia Players at new low prices that will get every one up and running. This digital advertising display will look good in any retail outlets, office or home, offering unprecedented customization with its interchangeable frames. It supports CFI, II/MD/SM/MS/MS pro/SD/MMC card formats, ensuring a wide blanket of compatibility. built-in real-time clock and calendar. Ideal for Digital Signs, POP Displays and Retail Advertising. Automatic power on/off time. also support USB host, which can read from USB memory stick and from external Hard disc directly