Zarina Mehta, CEO of Bindass has told exchange4media that the website for their TV channel Bindass will have show information, feature stars from the channel, and will be used for creating interactivity for the shows on the channel. An example mentioned is a show called Shakira, which is planned as stories that complete in four episodes. Viewers can choose the ending of the story online. Tribal DDB is helping Bindass with its websites. They have also planned another site called Lagegi.com (not loading but registered by GENX Entertainment Ltd), which will have user generated content. There’s a plan to take lagegi.com to the landline, with show hosts called “phone jockeys”. The channel is expected to launch on September 24th. More on the TV initiatives here.