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As Business 2.0 closes, another of the old names is being dusted off and will possibly make a comeback: The Industry Standard, at TheStandard.com. The now-placeholder site was discovered by chance by Eric Savitz at Barron’s, and now IDG told us in a statement: “IDG Communications is exploring the creation of a media property covering emerging technologies and the internet economy, potentially using IDG’s Industry Standard Brand.” Do we need another publication, albeit a storied one, covering this space?
This is not the first time it has tried to made a comeback: it tried in 2004, but sputtered out soon. Meanwhile, believe it or not, the Polish version of Industry Standard is still going strong, with the same logo/design of yore.