The last time I ranted about PR people, a friend from the PR business suggested that I try to be nicer next time. So here goes:
— Please do not call to tell me that you’ve sent a release. If you’ve sent it, consider it received. Then it’s our decision about when to use it, if at all. Also, in case we haven’t used it immediately, do not resend the release 10 times. This also applies to six people from the same PR agency sending the same release, and three of them calling up.
— Please do not send releases to my personal email ID. The two for ContentSutra are nikhil AT contentsutra DOT com and (cc to) nikhil DOT contentnext AT gmail DOT com. All the others are personal.
— No point in calling up five days after a conference, asking me to feel free to contact the company you represent for a story on the conference.
— Contentsutra covers the Indian market, so no point in sending releases related to Asiapac or the US, particularly China. For that, there’s paidcontent.org, paidcontent.co.uk and moconews.net
— Please do not send us emails regarding awards – we’ve repeatedly said that we do not cover them.
— Above all, please do not send me releases regarding banking, marine fuel, automobiles, BPOs, Software companies. Only Internet and mobile companies. We do our homework on the companies that we cover, and expect you to do yours.
If there’s any confusion, kindly email me a list of companies that you represent, and I will gladly (gleefully) specify which of them we cover (depending on the relevance of the news, ofcourse).
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