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ABC Brings An Extra Hour Of 'GMA' To Broadband & Mobile; Retooled iVillage-NBC Show Debuts

The fall TV season is about to start and every major network is trying to recreate their most-watched series for online and mobile consumption. ABC is bringing an extra third hour of Good Morning America to the web on Tuesday, TVWeek reports. While ABC’s new broadband extension, called GMA Now, comes a week before NBC adds a fourth hour to its morning warhorse, The Today Show, the network says the online program’s debut is unrelated to its rival’s moves.

Whether the competition from NBC was a factor or not, the piece contends that ABC is mainly interested in seeking out ways that draw viewers of its most popular shows to other platforms. One online success ABC would like to replicate is its broadband channel ABC News Now. The network claims it attracts more than 28 million internet subs, 5 million on mobile and more than 1 million on cable. In order to garner those kinds of numbers, GMA Now plans to employ its own original taped segments as well as live news updates and weather throughout throughout the day.

iVillage Live Successor: Meanwhile, NBCU is trying a revamped version of the the iVillage Live show that thudded last season, moving the show to Chicago from Orlando with new hosts and an “edgier, more cosmopolitan” tone but still with an emphasis on interactive. This version is called In the Loop with iVillage and is slated for debut on the NBC owned-and-operated stations Sept. 17. Release.