Online Newspaper Ad Revs Up 19.3 Percent In Q2, But Signs Of Slowdown Are Clear

Ad spending on newspaper websites is still growing at a healthy clip, but the signs of a slowdown are increasingly visible, according to the the latest quarterly numbers from the Newspaper Association of America. While newspapers’ websites gained 19.3 percent to $796 million in Q2 ad revenue over the previous year, that number fell far from Q206’s 33 percent jump over the same period in 2005. And compared to the beginning of this year, the NAA said newspaper sites was up 22 percent in Q1 over the year before.

Looking at how the slice of the newspaper ad revenue pie is divided also remains somewhat mixed. The continued online migration of advertising, coupled with the general ad declines for print, newspaper websites now account for 7 percent of total newspaper ad spending; in Q206, that figure was 5.4 percent. But for Q1, the NAA said that slice took up 7.1 percent. Release

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