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DailyMail.co.uk Reckons No Money In Impressive Overseas Reader Growth

Suddenly, DailyMail.co.uk isn’t getting too excited about its impressive overseas showing in its debut monthly ABCe returns. Amongst July unique user figures of 11.8 million that catapulted it to second place amongst U.K. online newspapers, DailyMail.co.uk reported 78 percent of users coming from outside of Britain (even higher than Guardian Unlimited’s proportion).

— Editorial director Martin Clark, in The Observer: “Advertisers at the moment are most concerned with UK traffic. Its great to have international visitors and its great the internet’s such an international phenomenon, but in economic terms you can’t [convert] it into revenue. It’s pointless everyone judging themselves by traffic that no one can quite work out how to monetise.” And on Journalism.co.uk: “All our efforts are focused on the UK traffic, we judge ourselves on that growth because they are the people our advertisers, at the moment, are interested in. No British newspaper website – and we all have masses of traffic from abroad particularly the States – has really figured out how you effectively monetise it.”

— Guardian Unlimited, of course, reckons it can monetise the 63 percent of its 16 million users that come from overseas – it is due to launch GuardianAmerica.com soon, just one of the British publishers to target the U.S. This is a much more sobre, but unchanged, outlook from DailyMail.co.uk. Back in 2004, when just 11 percent of the site’s readers were not in Britain, Clarke’s predecessor Avril Williams reckoned even that to be

2 Responses to “DailyMail.co.uk Reckons No Money In Impressive Overseas Reader Growth”

  1. J.A.Opie

    I have seen your photographs of Paris during the occupation. I can assure that life was not like for the majority of ordinary people. I was 9 years old in 1939, and I remember ink frozen in the ink wells at school, I remember my grandfather taking his meagre portion of meat to give it to his 3 grand children. In 1945 my younger brother and I had TB, not an easy illness to cure in those day. We harboured 2 jewish girls our neighbours, during a "visit" in our block of flat by the Gestapo and I could tell you so much more…
    Iam now 78 but these years have never been forgotten and influenced my perspective and attitude of life. May be a small thing but I still not can throw a peice of string. No Paris not bombed but the suberbs were by the allied as for they had to of course Salut

  2. Its crazy that they can't make money from those visitors; the blame lies with whoever manages their advertising. If they were to use a system like google's (adsense or others), adverts would be targeted, more relevant no matter where the visitor comes from.