Web 18's Mantha Not Too Positive About Mobile TV For Now

Surya Mantha, CEO of Web 18, writes on agencyfaqs.com that one major hurdle for mobile TV in India will be inadequate battery life. “If people are going to watch a lot of videos on their mobiles, then where is the juice left for making calls and playing games etc,” he wrote. Value-added content –by which I think he means behind-the-scenes footage, clips that were edited out of the final TV version, etc. — will be the key driver for mobile TV, according to Mantha. Of course, then there are the nagging issues of inadequate bandwidth, content monetisation, delay in 3 G policy etc. which are major roadblocks facing mobile TV.
Reliance Communications content president Mahesh Prasad on the other hand is overly optimistic about the success of mobile TV in India. “Mllions of consumers looking for quality content while they are on the go and are willing to pay Rs 10- Rs 15 a minute to watch live TV news and entertainment,” he said in the same agencyfaqs column. However, he does point out though that the higher price of the handsets that will support mobile TV will be a hinderance.

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