The CNN-Reuters Breakdown: The Difference Between $3.5 Million and "Less Than $10 Million"


Yesterday we reported extensively on CNN (NYSE: TWX) and Reuters relationship breakdown, and noted on the variance in figures in two media reports on the annual value of the relationship. FT reported the value was less than $10 million, and Reuters reported it was $3.5 million. The difference in those figures was where the breakdown happened…the current value is $3.5 million annually, and the “less than $10 million” scale is what Reuters hoped CNN would jump to going ahead, my sources say. That didn’t happen. Reuters was trying to put greater value on online usage of Reuters’ stories, beyond just the TV usage, something that CNN was amenable to.

Comments are closed.