Saregama India has installed 25 digital kiosks in Nokia stores in Chennai, Bangalore and Hyderabad, with around 30,000 tracks available for purchase, reports Business of Cinema. Saregama has content from EMI Virgin, Sony BMG, Venus, HOM Records, among others. Consumers need to connect via USB to download songs at Rs. 12 and above.
Now here’s the problem: not many people walk around with USB sticks in their pockets (do you?), so it’s likely that only people buying new handsets which come with a USB cable are likely to use it. Even then, the grey market offers better prices (from zero to Rs. 40-60 per cd). During a conference a while back, someone had mentioned setting up kiosks for retailing content. After the session, I asked him whether the returns justify the cost of the kiosk. Never, he said. Anyway, in a country like India, it’s probably cheaper to hire someone for transferring content via bluetooth, rather than pay for purchase and maintenance of a kiosk.