–In India, STAR Mobile has inked a deal to embed its mobile application PLUS on Sony Ericsson handsets, reports Mobile Entertainment. Handsets which will be shipped starting October 1st will have PLUS embedded in them. PLUS uses GPRS to allow users access to content like Ganesha Speaks by Bejan Daruwala (astrology), magazines like Chip, AV Max, T3 and Overdrive, video clips, TV listings, sports content, and more. Earlier it needed to downloaded and installed, but this makes it easier for users. Whether they’ll use it, or activate GPRS, is another story. (from ContentSutra)
–Telemundo Internacional will roll out mobile content based on some of its popular telenovelas in Mexico, Colombia, Panama, Venezuela and Puerto Rico…Nicaragua, El Salvador and Guatemala are also planned. The content — wallpapers, ringtones, games and short video clips — is made in partnershipw with Up-Mobile reports World Screen. Telemundo International will “adapt distribution strategies via mobile platforms individually for each territory, according to the contents being aired, the available technology and the captive audience”.
–Pocket Group — which provides mobile content to over 50 mobile operators — has signed deals with music independents CD Baby and INgrooves. Each deal covers tens of thousands of recordings, bringing the total number of tracks the group has to 1.5 million. The tracks are from independent labels around the world.
–Zee group company Digital Media Convergence Ltd (DMCL) has inked a deal with Singapore based telecom company Singtel. Zee will make its library of digital content available to Singtel subscribers via Zee’s platform ISEE, reports Indiantelevision. The company is targeting the South Indian community in Singapore, with content from Zee’s Telugu and Tamil channels. In India, Zee provides content to Idea Cellular for IdeaTV, and to BSNL. Content provided to BSNL includes news, sports, as well as mobisodes from TV shows. (from ContentSutra)
–Aardvark Music has signed two deals to distribute its music catalogue via mobile. Today the label, which mostly represents dance/electro and rock acts, says it became the first U.K. independent to sign a deal with Voeveo, a mobile “marketplace” based out of New Zealand that lets producers set their own prices direct to consumers. (Voeveo is currently in beta and has around 55,000 music tracks as well as other content like games and applications.) Aardvark will be selling music and videos on the site. (release) A separate deal with Mobile Streams will see full tracks, videos, ringtones and wallpaper from Aardvark artists distributed through the site, which says it currently has distribution partnerships with 100 mobile operators worldwide. (release) Financial terms for the deals were not disclosed.
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