Maxis To Trial MediaFLO, Clipcasting

Qualcomm has landed another potential customer of its MediaFLO technology, announcing a technical trial with Malaysian carrier Maxis Communications and broadcaster Astro All Asia Networks. “Expected to begin in the fall, the trial will feature 25 live content channels provided by ASTRO delivered in an 8 megahertz UHF channel. The trial will also include clipcasting media, or short-form content that can be stored on the mobile device to view at a later time” reports RCR News. This is a lot more channels than the 8 that are offered in the US, but they’re probably all from the one broadcaster (Astro has 56 subscription channels). The clipcasting service is described as “a hybrid offering between live broadcast television and on-demand programming that, in addition to video, would include simple information such as stocks, weather and sports updates”…it sounds like this will let people subscribe to particular video clips which are automatically downloaded so they can be viewed at leisure.

Qualcomm is also pushing into Taiwan, supported by the Government mandating one of the licenses be used for MediaFLO. It has talked about setting up a joint venture to run the service.

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