Question of the Day: Banner ads

My three cofounders and I are getting ready to launch a new site, “Blahsports.com”:http://www.blahsports.com/. We are only days away from launch and are wrapping up some details. While most of the team is plugging away the keyboard, I am busy drawing up a business plan to present to startup incubators (e.g. “Y Combinator”:http://www.ycombinator.com/ -type of programs). I know we have a wonderful idea and are targeting a niche market — think the next ESPN!– but I still have to draw up financial plans that will include pricing for our banners (our first way to monetize will be ads). This is where my problem starts:

*a) How much should we charge for our banner ads?*

*b) Where can I find compatible sponsors (banner clients) for Blahsports?*

*c) Should Blahsports even put banners up on the homepage right from day 1?*

*d) Or, should we use Adsense to get our first dollars?*

I know the Internet is chalk full of info, but there is just so much to go through and I was hoping that I could get some juice out of the readers of Found|Read. However I am sorry if these question are to elementary… but the worst question is the one that goes unasked ;-) !!

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