NewCo finally gets a name: Hulu

News Corp. and NBC Universal have finally announced the name for their much talked about NewCo online video effort: Hulu. CEO Jason Kilar explains the reasons why they picked the name.

Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it.

The company is going to go into a private beta in October 20078. Starting today, however, you can sign up for the private beta. The company recently raised $100 million in investment from private equity firm of Providence Equity Partners. (Also, Center Networks has more information.)