MediaFLO and Verizon are touting the availability of more than 100 live and full-length college football games on the V CAST Mobile TV service. The games will be spread across a number of channels: CBS Mobile, ESPN Mobile TV, FOX Mobile and NBC 2Go, with programmers choosing which games to cover based on team performances the previous week. The release has a list of some of the first games broadcast. Mobile ESPN offered college sports streamed to its customers, but the service was only live for a couple of weeks before Disney closed the MVNO, notes Red Herring. Sports are also seen as a promising driver for mobile TV — there’s lots of events that people would prefer to watch in real time rather than time-shift, and fans are used to spending a fair bit of money on their passion. Sports is the subject most browsed by males and European women on the mobile internet in both Europe and the US, according to M:Metrics.
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