Magazines Plan Off-Portal, User Generated Sites

Condé Nast Interactive is planning to take a number of its mobile efforts off-portal after increased interest from advertisers. The title to head off-portal will be Glamour in September, followed by GQ, Vogue, CN Traveller, Brides and Stylefinder. The sites — developed by Momac — will incorporate user-generated content, such as the ability for visitors to upload images, post comments and chat reports NMA. Emap is preparing to launch a refreshed version of FHM Mobile across operator portals, beginning with 3, before rolling out the site off-portal. “FHM Mobile is to be the first time that the publisher has closely tied its YoSpace platform to a mobile site. Emap acquired the user-generated content expert behind 3’s SeeMeTV for 8.7 million pounds (US$17.4 million) in February…”It’s the first time we’ve had such close interaction,” said Mike Burgess, Emap mobile creative director. “Girls will be able to post stills and maybe get into the magazine.”

Comments have been disabled for this post