MySpace (NYSE: NWS) debuts its revamped its Fashion channel today, ahead of New York’s Fashion Week starting September 5. Its makeover complete, BusinessWeek notes that MySpace Fashion has pulled in branded, non-exclusive content partners such as Time Inc.’s InStyle magazine and Conde Nast pubs. It also has a raft of other features, including video, that serve to promote established and upcoming designers, who can hope to capture attention by being placed on the personal pages of fashion stars like Issac Mizrahi.
The BW piece offers an answer to the skepticism expressed in an earlier Ad Age article (subscription req.) that wondered whether MySpace Fashion, which had its beta launch in January, could have trouble attracting upscale apparel marketers like Chanel because the Fox Interactive Media social net is still often seen for teens and college-aged demos. Citing comScore figures from July, MySpace’s BW finds that MySpace does have an older, more sophisticated member base than often assumed: most MySpace members are 35-years-old and older (32,192,000 total unique monthly visitors in that category), compared to those 25- to-34 (12,147,000), and 18- to-24 (11,871,000). The majority of MySpace households bring in between $40,000 to $59,999, while over 15 million members have household incomes of $100,000 or more number.
— WWD: So with MySpace assured of its attraction to the well-heeled – both in an earning sense as well as fashionwise – the social net will continue to build out its upscale fashion offerings. The social net is also planning to promote its MySpace Boudoir channel to coincide with Paris’ upcoming couture and men’s ready-to-wear shows.