The Apple Store Shopping Experience

Over the past few weeks I’ve had to make multiple trips to my local Apple store to pick up this, that, and the other. I’m the typical guy in that I when I go shopping I don’t actually “shop.” I go in, get what I need, and get out as fast as possible.

At most stores this is easy to do…except for Apple stores.

I’ve yet to actually need any help from an employee in the Apple stores. I know exactly what I want and I just want to purchase it and get back to my office to use it. But it would seem Apple doesn’t care to actually have a set checkout spot. No place to to get in line and buy stuff. Nothing. You just have to aimlessly wander around the store and hope to A) get approached by a free employee or B) randomly pick an employee that’s helping someone and follow them around until they’re done.

I honestly don’t understand how this entire setup is a good idea. Sure I get that they want you to interact with the employees so they can hopefully sell you more stuff…but what about the people like me who just need to go in and buy something? I spent almost 15 minutes the other day in fairly uncrowded Apple store just waiting for an employee to free up so I guy by an adapter.

Yes, I’m ranting a bit here. But I really am curious what benefit Apple sees in setting up the store like this. Are all Apple stores like this? Or did I just luck out with the one closest to me?

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