Piotv.com, a video portal for connecting People of Indian Origin (PIOs) was launched yesterday. CEO of PIO TV Munish Gupta said that it was conceived as a site for covering India from the perspective of PIOs, differently from Indian sites. From the presscon yesterday:
Content: PIO TV is a broadcast affiliate of CNN, which allows them to use raw CNN feeds, and offer content to CNN. PTI will provide raw news feeds from India, while Sanchar Bharti will give multilingual audio content. A content tie-up with Prachar Communications gives them access to content providers like Time and Venus…over a thousand movies, and music videos. The site allows users to upload content, which will be moderated.
Community: They’ll eventually create a directory of PIOs, and hope to have the who’s who from the community on the site. Gupta says that events will drive interest and stickiness: they have launched a talent hunt show called Bollywood Popstar covering 7 cities in the US, and had covered the GOPIO summit online. The site also aggregates conversations as hot topics from the forum.
Rafat adds: A badly designed site which still needs tons of work.
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