MySpace Ad Targeting Expected To Grow Over Next Year: Report

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As Rafat noted earlier this week, the WSJ expressed some excitement over Facebook’s plans to place targeted ads inside users’ profile pages. Today, there is similar breathlessness from Pali Capital concerning MySpace’s (NYSE: NWS) marketing deal with Coca-Cola. In a research paper, Pali hails August 17, 2007 “as a monumental day for social networking and Myspace in particular,” as Coke paid $1 million to have its logo splashed across the entire home page of the Fox Interactive Media social net for the entire day.

MySpace has begun to leverage the data input by each MySpace user into their profile from a group of predefined menu choices (related to questions such as drinker, children, education, smoker, religion, college, employer, etc

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