MTV To Create Short Content For Mobile

Digital will be an area of focus for MTV this year, says GM and VP (Creative and Content) Ashish Patil in an interview with Radioandmusic.com. They’re planning to launch a digital music store, and Patil says they have a catalog of 15000 songs. I hope they also have the digital rights, since those are different from TV rights. The channel has also tied up with Airtel for a music related show (Saturday Shuffle), and are planning another with Hutch. Patil says that MTV is creating videos, and short content for the mobile. Songs being played on TV are available for download as ringtones.

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