Hong Kong-based media research firm Media Partners Asia (MPA) forecasts the doubling of India’s television industry revenues by 2010 boosted by increased average revenues per user from digital cable and IPTV, which is expected to be 40 percent higher than those for cable television. [via Hindustan Times] But stating the dangers of babudom, the report warns that regulatory barriers could impact growth in the world’s third-largest cable TV market.
Here are some more interesting tit bits from the report:
– India is set to become Asia’s leading cable market by 2010, the largest satellite market by 2008, and the most lucrative pay television market by 2015.
– Turnover for multichannel video — including cable, satellite and Internet protocol television (IPTV) — will jump to $7.2 billion from $3.6 billion by the end of the decade.
– Advertising revenue for cable television was $1.02 billion in 2005, and is forecast to grow to $1.8 billion by 2010.
– Annual average cable television revenue per user in 2005 was $3, and will rise to $5 by 2010. But in digital cable and IPTV, average revenues per user will be $7 by 2010.
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