Lean and green is the goal of Project Greenhouse, a video series in which an SUV-driving, red meat-eating, cigarette-smoking blogger spends thirty days living the carbon-neutral, healthy life. The series, part of New York-based HealthiNation‘s growing network of health-centric videos, focuses on Josh May in an East Hampton, N.Y. green commorancy. It will “bring people into a healthy way of thinking,” HealthiNation CEO Raj Amin explained to NewTeeVee.
“The whole point is to show you can go healthy for the earth and go healthy for yourself at the same time.” Sort of a reverse Super Size Me? “Yeah, we’ve gotten that a lot,” Amin admitted.
The series is the first of its kind for HealthiNation, which already has a library of topical health videos on everything from heart disease to the common cold that makes up most of the video content for Yahoo’s Health portal. The episodic format and higher entertainment value are aspects that HealthiNation hopes to use to pull in new viewers.
The project is also an expansion of a Project Greenhouse program that marketing firm Events East ran at the 2007 Sundance Film Festival.
The series currently has three episodes (running three minutes each) available online and four or five more on the way. The reality footage will be reedited for HealthiNation’s video-on-demand cable channel come October. Thus far, the series has introduced us to the start of May’s health and wellness stay. “It’s amazing to see the differences in thirty days,” Amin assures us. With regular doctor visits and careful energy tracking, Project Greenhouse could present some very real numbers just as obesity and emissions have become hot topics.
Oh, and according to Amin, now that May has finished his wellness trial, the East Hamptons house in which he stayed has been put up for sale.
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