Vogue magazine’s September issue drops on newsstands today with a phone-book sized 727 pages. Much of that bulk was achieved through ads sold through the Conde Nast pub’s new broadband channel, ShopVogue.tv. The video channel is a revamped version of ShopVogue.com, which let users purchase items by clicking ads that simultaneously appeared in the print publication and was available three times a year. This time, the shopping feature is permanent, but it is also viewed more as an entertainment extension, as the NYT describes it.
Thomas Florio, publishing director of Vogue, says that the decision to offer entertainment had much to do with the recent success of TV shows and films like Ugly Betty, Project Runway, America’s Next Top Model and Vogue roman a clef The Devil Wears Prada. ShopVogue.TV’s programming fare will give
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