Cellcast Asia Holdings, an interactive digital broadcaster, has received $5.25 million in its first round of funding…In India, Cellcast produces live, interactive pay-to-play programming like Bid2Win in India, and leverages the mobile extensively.They had launched PlayTV in association with local TV network Zee, but exited that venture, choosing to become channel agnostic. The investment will be used to accelerate Cellcast’s growth and customer acquisition in India. Cellcast Asia is a subsidiary of UK based, AIM listed Cellcast PLC. As per the release, “Cellcast Plc has injected 100% of its shares in Cellcast India and the entirety of its 50% holding in its SE Asian based Joint Venture. Cellcast India was established in November 2005 as a wholly-owned subsidiary of Cellcast plc.” More here.
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