Blog Post

Broadband Content Bits: NBC/AP Olympics, ITV Local, Easy Living. CondeNet

Olympics: NBC will provide video from the 2008 Beijing Olympics to a forthcoming multimedia website offered to Associated Press clients. The news agency has teamed with the broadcaster, which holds U.S. rights to Olympics coverage, to offer video from NBCOlympics.com alongside its own text, photographs and charts in a “turnkey solution” for its client newspapers’ websites.

ITV: ITV Local, the U.K. commercial TV leader’s intriguing but slightly flaky regional web TV service, has struck an interesting deal with London’s Notting Hill Carnival. The multi-cultural festival, coming this weekend, will get its own channel on ITV Local London including specially commissioned content and videos made by community groups. This is one of ITV Local’s first major content deals since the service launched in March. It has to find content opportunities that are as compelling as they are local. (Via Guardian).

Easy Living: Conde Nast Interactive (the U.K. equivalent of CondeNet) has opened up a YouTube brand channel for its Easy Living magazine. The outlet aims to provide “women with intelligent, practical advice about fashion, their homes and how to run their lives”. So far, that means videos of the mag’s food editor David Herbert preparing step-by-step meals. Conde Nast recently did a similar thing for its Vogue, Glamour and Brides titles on YouTube; Easy Living is the latest publication to join the home economics melee – rival IPC recently launched HouseToHome.co.uk. (Via NMA).

Condenet: Also, CondeNet, the interactive arm in US, has done a deal with Emerging Pictures, where content that was made for CondeNet websites will now be screened as pre-show videos for Emerging Cinemas…it is a national network of venues with digital screens, housed in independent film and cultural centers. The videos were first shot for Concierge, Epicurious, Style and Men