One has to feel bad for TiVo: they came up with the idea for digital video recorder. Michael Lewis, the best selling author of New New Thing even wrote a long piece about the company. And yet they are not the big winner, despite having one of the better devices on the market, that is booming market according to the findings of a survey conducted by Leichtman Research Group (LRG.)
LRG says that one in every five households in the United States now have a Digital Video Recorder (DVR) – up from about one in every thirteen households just two years ago. Of course most of the DVR owners didn’t really pay for it, and instead got it as “part of a package” from their cable companies or satellite television companies.
“Fueled by a continued push from cable and DBS providers offering combination HD/DVR set-top boxes, LRG forecasts that the number of US households with DVRs will grow to over 60 million by the end of 2011,” said Bruce Leichtman, president and principal analyst for LRG. Interestingly, LRG estimates that 95% of all TV viewing in the US is still of live TV.
LRG says that the DVR owners are richer – mean household income of DVR owners is 33% above average. That kind of makes sense, because above average income households means that folks are working long hours and need a DVR to save and catch up on their television.
Nearly 53% of DVR owners say that they have an HDTV set, while 45% of DVR owners record five or fewer programs per week, LRG says in a press release. These findings are based on a survey of 1,300 households and are part of LRG’s study, On-Demand TV 2007: A Nationwide Study on VOD and DVRs.