Online Travel Advisor 10Best Acquires UK-Based The Content Works

Online travel content provider 10Best, Inc. has acquired London-based The Content Works, which specializes in multi-language, customized print and online travel content. Financial terms were not disclosed. 10Best bills itself as a provider of unbiased travel recommendations optimized for search; clients include hotel chains InterContinental Hotels Group, Carlson Hotels, Starwood Hotels and Fairmont Hotels & Resorts. The Content Works was founded in 2002 by Rik Mulder and Lisa Plumridge; she will stay on as managing director in London.