Mauj Gets Mobile Content Rights To Ram Gopal Verma Ki Aag

Mauj has tied up with Ram Gopal Verma and Adlabs Films for mobile content for the Bollywood film Ram Gopal Verma Ki Aag, reports Indiainfoline. Mauj will create customized downloads – ringtones, wallpapers and games. They’ve created two games The First Attack and The Last Chase using Java and BREW. Mauj had earlier created content for another Ram Gopal Verma film – Sarkar. Mauj seems to be banking on Bollywood for content – they had tied up with film production company Eros for exclusive rights to content, with a minimum guarantee for exclusive rights to content. What kind of an ROI do companies get on exclusive content…is it viable?

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