Mauj has tied up with Ram Gopal Verma and Adlabs Films for mobile content for the Bollywood film Ram Gopal Verma Ki Aag, reports Indiainfoline. Mauj will create customized downloads – ringtones, wallpapers and games. They’ve created two games The First Attack and The Last Chase using Java and BREW. Mauj had earlier created content for another Ram Gopal Verma film – Sarkar. Mauj seems to be banking on Bollywood for content – they had tied up with film production company Eros for exclusive rights to content, with a minimum guarantee for exclusive rights to content. What kind of an ROI do companies get on exclusive content…is it viable?
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