Hurray Forms JV With Beijing TV For Mobile Services

Chinese mobile content provider Hurray has announced it will form a joint venture with Beijing TV Media (BTVM) which will have an exclusive to operate BTV’s wireless value-added services such as SMS, MMS, IVR, WAP, ringback tones, true tones, music videos, picture downloads and so on. The two companies announced they were working together back in April, the significance of this announcement is that the JV will hold the exclusive license for 10 years. This is the sort of business Hurray needs after it’s aggregation business was hit hard by new regulations introduced in China last year. BTV is one of top five TV networks in China. It operates one national satellite TV channel and twelve local channels.

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