Broadband Content Bits: Google Video-MRC; Sun Soccer; MySpace-Sunny; Indie Financing

– Google has done a deal with film-financier Media Rights Capital under which “Family Guy” creator Seth MacFarlane and Disney Channel star Raven-Symone will create original content that Google will syndicate across its network, which I presume means YouTube, and through its AdSense video effort (which didn’t really take off after an initial tie-up with Viacom). MRC has made the talent deals and is funding the content; Google will distribute the content, which will be embedded on sites as free, ad-supported streams. Google and MRC will share in ad revenue. AdAge has some more details.

The Sun: In Soccer Higlight Deal The News Corp-owned newspaper is making a web video play with plans to stream Premier League soccer highlights and live Sky News TV. Streaming Sky News is a no-brainer (and a pretty easy way to increase online video content) given the 24/7 BSkyB news channel is majority-owned by News Corp. But the soccer deal is intriguing – although BSkyB owns rights to the majority of live televised Premiership fixtures, The Sun’s video highlights will come courtesy of the online rights enjoyed by arch rival Virgin Media, which is airing the same material at its own new sports video website but is now prepared to enter in to revenue-share agreements.

‘It’s Always Sunny’ on MySpace: FX will stream an episode from It’s Always Sunny in Philadelphia on the show’s MySpace page Aug. 16-23. The show started as a summer series but has been pushed to fall this year so the net wants to get fans’ attention.

Vidshadow Provides Investment For Indie Film: It’s usually the internet sites that get the investment, but video sharing site/social net Vidshadow (Nasdaq:VSHA) does a number of things differently. For one thing, the ad-supported site offers money to its members who upload videos based on many views their work receives. And now, a THR piece details how Vidshadow is providing investment, the amount of which was not disclosed, for an independent film starring Danny DeVito and Katey Sagal (formerly of Fox’s Married With Children). In addition to producing two scenes in the film, titled No Place Like Home, the movie will also feature the site and its content. The opening sequence will be shot by Vidshadow users, which include two finalists from Fox’s On the Lot reality show competition.

NBC’s Olympic Site Crucial To Coverage, Advertisers: Some 61 percent of the 3,600 hours of coverage on all NBCU properties will be streamed on the site. And some 3,000 hours of highlight videos will be available.

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