Indiatimes Does An iGoogle With MyIndiatimes

What’s the point? is the question that came to mind when I learned that Indiatimes has launched MyIndiatimes – allowing users to customize a page with content of their choosing using RSS feeds. It’s the same as iGoogle, albeit in beta. I think it would have been better to allow users to customize and add content to their main front page in order to make it more relevant – not launch a separate sub-property…though the issue of having to login to access personalized content remains…or maybe delivering contextual content based on user behavior using cookies?

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