There’s been a lot of hype about the energy-saving powers of Blackle, the all-black site based on Google’s (GOOG) search engine. The site is not, however, affiliated with Google and in fact Bill Weihl, Google’s so-called green energy czar basically shoots holes in Blackle’s raison d’etre:
We applaud the spirit of the idea, but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage. Detailed results from a new study confirm this — Bill Weihl, Green Energy Czar, Google.
Check out the detailed study Weihl is referring to. Blackle’s Web site says it was made by Heap Media “to remind us all of the need to take small steps in our everyday lives to save energy.” How about the need to get a lot of PR?