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Late last week aQuantive (Nasdaq: AQNT) shareholders approved the online ad firm’s sale to Microsoft (Nasdaq: MSFT) today, it’s officially part of the Redmond family. But what does that actually mean? Some expect yet another overhaul of Microsoft’s online ad operation as it integrates the $6 billion acquisition — and as it continues to search for the right combination of execs, tech and strategy to make its ambitious plans pay off. The New York Post is reporting that aQuantive Brian McAndrews will head Microsoft’s ad-serving and technology as one of three senior execs reporting to Kevin Johnson, president of the platforms and services division. The other two are MSN head Steve Berkowitz and chief ad strategist Yusuf Mehdi. An announcement with details is expected now that the deal has closed.
Update The release is out and, yes, it’s a major overhaul. Some details:
Advertiser and Publisher Solutions (APS) Group: McAndrews will run this new group responsible for “will be responsible for building Microsoft