If Jason Calacanis Built a YouTube Aggregator…

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It might look something like this.

Gloob.tv, a phonetic portmanteau of glued and tube, is adding an editorial layer on top of the web’s billion-plus available videos; the idea being that editors know best when it comes to selecting the most desired user-submitted videos.

Published by Future US out of San Francisco, Gloob currently employs 26 editors or “spotters,” as they are called, to organize “the unwieldy world of online streaming video.” Spotters work on a rev-share basis being compensated for the traffic generated to their respective video selections.

And therein lies the difference in how Calacanis would do it; actually paying people to do the nitty-gritty as opposed to the insipid use of rev-share to drive traffic to a site that doesn’t have any revenue to begin with.

And Gloob is far from being a first-mover. Actually, it’s not even a second-mover. According to our count, Gloob is more like a seventh-mover in a crowded space of sites promising to know how to find the coolest web videos better than you and your friends. According to Compete.com, The Daily Reel is the largest humanized YouTube with an estimated 35k monthly visitors, followed by WeShow with 25k, and Network2 with 10k.

And despite their being one third the size of WeShow’s total number of contributors, Future still thinks they’ve got a shot:

“We see this as the next step in streaming video – separating the wheat from the chaff using real people, so there’s no need to go all over the web to find the best material,” said the company’s Drew Kerr in a pitch to NewTeeVee. “We’re betting this will be a revenue generator.”

Gloob could assuming users feel there is a deficiency in the current state of online video and/or don’t like the other editorialized aggregators out there. The company will be able to test that hypothesis starting Monday, when it formally launches.

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Mark Day

I’m sure Gloob’s business plan has “community” scattered all over it. But when people talk about “community” in online video, that usually refers to a dialogue between users/video posters. Be interesting to see how much “community” you can squeeze out of a site designed to deliver “editorial choice”.

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