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Universal Music Invests In Hip-Hop Community Site

Universal Music Group, the largest music label, has made an equity investment in, which operates the hip-hop community and competition portals and NYC-based’s primary function is a competition, with professional “beats” from hip-hop artists along with online editing tools which will allow users to create their own raps and compete with other aspiring MCs and DJs online. Each battle is officiated by a panel of celebrity hip-hop producers, with a 10-round head-to-head elimination resulting in a Showdown final. The final winner will receive $100K in cash and a recording deal with SRC Records…Steve Rifkind, CEO of SRC Entertainment is the co-Founder & co-CEO of; also Rifkind paired up with Universal Records in 2002 and started SRC.

One Response to “Universal Music Invests In Hip-Hop Community Site”

  1. i think that would be very exciting. and the price is no joke.. the recognition and the fame.. it's more than enough to make a dream come true! I'm so excited to know who'll be the talented winner.