Blog Post

Hearst Buying Shopping Recommendation Site Kaboodle

Hearst has announced its second online acquisition in two weeks: first it bought UGO for between $100-$150 million, and now it is buying shopping recommendation site Kaboodle, reports WSJ. Terms of the deal weren’t disclosed. (Updated: Om says the price was around $40 million).

The startup, based in Santa Clara, CA, last year received $5 million in first round funding, from a syndicate of 10 investors, from Georges Harik, former director of Google Labs and an early Google employee, to Ron Conway. It started as a general sharing service, where people could save their search results from other sites, for other users to review

One Response to “Hearst Buying Shopping Recommendation Site Kaboodle”

  1. maxciccotosto

    Congratulations to the Kaboodle team. This is some great market validation for the social shopping space. As co-founder of Wishpot, a personal and social shopping utility, I firmly believe we have barely scratched the surface of the opportunity and innovation for social shopping.

    Max Ciccotosto
    Co-founder and CEO