Jobs Touts New iMac's Recycling

GigaOM Chief Blogger Om took a second away from liveblogging this morning’s Apple eventwhere Steve Jobs announced the new iMac — to note Jobs’ emphasis on the computer’s recycling characteristics.

“It has been thought through from a recycling perspective. High-quality aluminum and glass,” Jobs told the audience down at the Apple campus in Cupertino, Calif. The press release further notes that the new iMac also meets the new Energy Star 4.0 requirements.

It’s a nice nod to the environment, given that Apple has gotten some serious flack about its unfriendly eco ways from environmentalists — well, specifically Green Peace.

The recycling features touted today are the latest example of Jobs’ attempts to draw attention to “A Greener Apple.” Green Peace already gave Apple a high score for its recycling practices. But the group slapped Apple with an overall green electronics score of 5.3 out of 10 due to thing like the company’s use of brominated flame retardants and vinyl plastic. So if Apple is actually getting greener, we’re not so sure.

We contacted Green Peace to see if they had a comment on Apple touting its new iMac’s recycling capabilities, and we’ll update the story if we hear from them.


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