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Not much has changed since the last time we updated you on the status of NYT premium service TimesSelect but a new report this morning by the NY Post has stirred it up again. The NYP says — according to a single source “briefed on the matter” — that the New York Times Company (NYSE: NYT) has decided to end the sub-only service and that the timing hinges on a software change. As was the case when the NYP raised the subject in July, a Times spokeswoman told the paper — and reiterated to me by phone — that the company continues to evaluate the best approach to NYTimes.com. I also have been told by another person familiar with the situation that there is nothing to announce. That doesn’t mean TimesSelect will stay in place.
The NYP also has one factual error, a claim that paid subscriptions fell from April to June. According to the company, the numbers actually rose to 224,580 in June compared with 220,090 in April. (The total number of subscribers also rose to 763,000 from 724,000; it started the year with 627,000 subs.) They did use a nicer picture of NYT chairman Arthur Sulzberger, Jr., this time.