In 2006, a mere 24 percent of Indian youth surfing the Net used dating and friendship sites, while 15 percent registered on matrimonial sites. That percentage has surged to 51 percent for dating sites and 48 percent for matrimonial sites in 2007, according to a recent report on matrimonial services by research firm Juxt Consult. [via agencyfaqs]While dating sites continue to stay ahead of the race, the numbers could just flip next year based on the 130 percent year-over-year growth matrimonial sites are seeing versus 88 percent for dating and friendship sites.
“Unlike the matrimonial sites that command high user loyalty and brand premium for dating, social networking sites like Orkut and Fropper, chat rooms like Yahoo and even search engine Google, where users random search for sites with dating options, displaying no loyalty” said Mrutyunjay Mishra, director, Juxt Consult.
Mishra adds:
– 37 per cent of Internet users are into both activities
-Almost 72 per cent of the people who are into dating and friendship online are also registered with matrimonial search sites.
-And 77 per cent of the registered users of matrimonial services are also undertaking dating activities on the net.
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