Spanish-language publisher ImpreMedia is accelerating its online efforts — including acquisitions — with the creation of ImpreMedia Digital, LLC. Announcing the move late last week, ImpreMedia CEO John Paton said the company intends “to rapidly build upon our online strengths to better serve our audience and our advertisers. We will aggressively expand our digital offerings …” The expansion will include updates to existing sites — along with new sites to be developed internally and through acquisition.
Arturo Duran is CEO of ImpreMedia Digital effective immediately. Duran most recently was president of interactive and business integration for Canwest Mediaworks; prior to that, he held several executive positions as AOL. Mary Zerafa, the GM of ImpreMedia
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