European secondary tickets marketplace Viagogo has launched a U.S. version, having raised more than $50 million over the past year from backers such as Index Ventures, LVMH Chairman Bernard Arnault, German media mogul Dr. Herbert Kloiber and international financier Lord Jacob Rothschild. The London-based company’s first deal is with NFL team the Cleveland Browns. The company allows fans to sell their concert or sporting events tickets to others though an online exchange. Viagogo was first launched in Europe last August by CEO Eric Baker, who co-founded an earlier secondary concert ticketing exchange, StubHub.com, which was sold to eBay for $307 million earlier this year.
— Update: Aside from touting its American version, Viagogo separately noted that it had raised $30 million in a third round funding from its aforementioned existing investors as well as several unnamed new ones. Release