Gaiam (Nasdaq: GAIA) , the lifestyle health and personal development media company, has made two acquisitions and bought a stake in another one, to form a unified online community focusing on its sector, we have confirmed. (The four properties, Gaiam, Zaadz, Lime Media & Conscious Enlightenment, will launch a unified online/social network and destination site at Gaia.com in fall…More on that here.)
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Gaiam has bought Lime Media, the multimedia lifestyle company which was launched in late 2005 as a TV network and online website..the site/company was majority owned by Steve Case’s Revolution Living. Earlier this year Lime closed down the TV network to focus on online and mobile efforts. Lime started after Revolution bought Wisdom Media Group, a small, family-run cable venture, in 2005 and rebranded it as Lime. The site and TV network was relaunched as that in late 2005, and the niche cable network struggled to boost its distribution and closed down….on TV, it continues to have VOD presence.
— It also bought Zaadz.com, a social network devoted to altruism and backed by John Mackey, the outspoken CEO of Whole Foods. The site was started in Dec. 2005.
— Concurrently, Gaiam took an undisclosed majority stake in Conscious Enlightenment, the company that owns and operates the Enlightenment Card, a socially conscious credit card, Conscious Choice and Whole Life magazines, Yogamates.com, a social network and video channel and MonthlyYogadvd.com, a DVD and online video streaming subscription club.
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