Seattle-based Fisher Communications (Nasdaq:FSCI) follows last month’s acquisition of hyperlocal pioneer Pegasus News with the purchase of a Bakersfield TV duopoly. Fisher has a definitive agreement to buy KBAK-TV (CBS affiliate) and KBFX-CA (Fox affiliate) from Westwind Communications for approximately $55 million; the deal is subject to regulatory approval. Release.
We don’t closely track TV station sales but this one stands out as an example of how Fisher is incorporating the concepts and technology of hyperlocal Pegasus into its plans. Fisher will shift the two stations from sharing a single site to separate sites with user-gen YouNewsTV
from Pegasus, expanded weather and event coverage, and enhanced sports coverage.