Minekey, a company that enables content discovery on the Internet via widgets, has received $3 million in Series A funding led by NEA-IndoUS Ventures. Minekey was founded by Delip Andra in 2005 and incubated at IIT Kharagpur. It’s headquartered at Sunnyvale, California. By the looks of it, the company seems to have a publisher focus, also allowing them to syndicate their own content via the Minekey widgets. The widget provides recommendations based on content on the page, and what readers have read in the past. But the success for Minekey will be in getting more and more publishers to sign up, also competing against the likes of Sphere and del.icio.us.
This also reminds me of a point that Fred Wilson had made on Last.fm versus Pandora, both services for discovering new music. I’m with him in this debate – I prefer human recommendations over algorithm based recommendations (hence also prefer Last.fm over Pandora). What about you?