Zee TV founder and chairman of Essel Group Subhash Chandra expects digitisation to give a 50 percent profit boost to 20 percent of the TV broadcasting companies, which are making profits. Chandra was speaking at a Media Review organised by the Advertising Club of Bombay. [via Exchange4Media.com] Chandra said Essel Group is keen on better viewership measurement tools and is in the process of acquiring a system, which can measure viewership changes accurately.
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