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[qi:010] Contrary to earlier reports, Walt Disney Co., not Sony is buying Club Penguin, a kid-focused virtual community based in Kelowna, BC in Canada. Club Penguin, which will be called Disney’s Club Penguin, will retain its URL (www.clubpenguin.com) and will remain based in Kelowna, British Columbia, Canada. The company’s three founders, Lane Merrifield, Dave Krysko and Lance Priebe, will join Disney and remain the senior management team of the unit. Disney has been very aggressive in embracing recent trends including virtual worlds and social networks.