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Discovery Buys TreeHugger, $10M

treehugger1.jpgEveryone’s favorite eco website TreeHugger is being sold to Discovery Communications, the companies announced this morning. The New York Post, which first wrote about the deal, puts the acquisition at $10 million, and the release says that the site will become part of Discovery’s ‘Planet Green’ programming.

Wow. Congrats to the TreeHugger team. The site was founded in 2004 and says it has 1.4 million unique monthly visitors. On TreeHugger’s site, founder Graham Hill writes:

We suspected that at a certain point in TreeHugger’s life that we would need to attract significant investment or partner up with a large media organization if we were to really take our message to the masses and fulfill our mission. Over the last year, we were approached by over 15 large companies interested in playing this role. We had many conversations and concluded that we needed a partner with a sizeable, international audience, a kindred brand and a high level commitment philosophically and financially to green. Discovery fits these criteria to a T. — Graham Hill, founder TreeHugger

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